I’m not sure how accurate these tips for Better Google Rankings are but they are worth considering. See, I used tip #11 for the link in the previous sentence. I think you can be too clever and some tips may not even work so you may be sacrificing needlessly. For me, the important items are to choose your words carefully and provide useful information that would make others link to your content.
Search Engines News contains lots of good stuff about how Google and other search engines work.
There are many companies out there that want you to pay them to help you create and maintain a high search engine ranking. I can’t vouch for them or for the techniques used. I would pick and implement the "low hanging fruit" techniques, maintain a weblog, and just write about things that customers or your audience would be interested in.
Martin recommends leaving Google Page ranking behind:
As I mentioned above, page ranking has nothing to do with your search engine
success. It (did) have everthing to do with "importance"…So does trying to increase your website page ranking help you? Not really. What
you ultimately want to do is promote your website as much as you can in as many
"RELATED _ RELATED" places that you can and let search engines do their own
thing.
Derik offers Top 5 tips for Increasing Your Search Engine Rankings:
In the past couple of years, many of the major search engines have shifted their
ranking algorithm to give higher preference to those sites that are more popular
by having many links to them or having links from important sites
A few more insights in what get’s Googles attentions
Finally, Google technologye explained by Google itself:
Introduction
Google runs on a unique combination of advanced hardware and software. The
speed you experience can be attributed in part to the efficiency of our search
algorithm and partly to the thousands of low cost PC’s we’ve networked together
to create a superfast search engine.
The heart of our software is PageRank™, a system for ranking web pages
developed by our founders Larry Page
and Sergey Brin at Stanford
University. And while we have dozens of engineers working to improve every
aspect of Google on a daily basis, PageRank continues to provide the basis for
all of our web search tools.
PageRank Explained
PageRank relies on the uniquely democratic nature of the web by using its
vast link structure as an indicator of an individual page’s value. In essence,
Google interprets a link from page A to page B as a vote, by page A, for page B.
But, Google looks at more than the sheer volume of votes, or links a page
receives; it also analyzes the page that casts the vote. Votes cast by pages
that are themselves "important" weigh more heavily and help to make other pages
"important."
Important, high-quality sites receive a higher PageRank, which Google
remembers each time it conducts a search. Of course, important pages mean
nothing to you if they don’t match your query. So, Google combines PageRank with
sophisticated text-matching techniques to find pages that are both important and
relevant to your search. Google goes far beyond the number of times a term
appears on a page and examines all aspects of the page’s content (and the
content of the pages linking to it) to determine if it’s a good match for your
query.
Here’s a plug for not submitting your website to search engines
