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  • The future of software licensing

    Posted on March 25th, 2004 Alan No comments

    IDC: Software vendors chart licensing sea change. Software makers are moving toward subscription-based licensing, as changing demands from customers dictate a shift from the paradigm of a one-time sale with upgrades, says a research report. Some 43 percent of the 100 software vendors polled by IDC believe subscription licenses will represent the majority of sales in six years time. [CNET News.com]
    [via Scott Young]


    If you were going to sell software for say $40 and offer free upgrades, you could instead sell the software for $27.50 and have the software require a new license after 18 months.  Sacrificing some short-term revenue for long-term revenue. 


    Some users may like this,  others won’t.  Perhaps you will always have to offer multiple choices.

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